I’m Brandon Houlihan, it’s nice to meet you!

I'm a Product Designer based in Apex, North Carolina. Early in my career, I discovered my passion for UX and product design, which has led me to work with companies of all sizes—from startups to industry leaders.

These days, I’m focused on the intersection of product design and AI, exploring how emerging technologies can create more intuitive user experiences and help designers work more efficiently.

When I’m not designing I’m playing guitar, staying active outdoors, watching basketball, or spending time with my family.

Thanks for stopping by✌️

My role at Bonterra

Throughout my career I’ve had the privilege of working with incredible people and teams across a wide range of companies and industries. I’m currently the Product Design Director at Bonterra, where I lead Design and Research for our Fundraising and Engagement products. I guide my team through the full product development cycle—from discovery and ideation to design, testing, and iteration—to create best-in-class tools that empower nonprofits and progressive political campaigns to drive meaningful impact.

My team

  • One Lead Product Designer

  • One Principle Design Systems Designer

  • Three Product Designers

  • Two User Researchers

As a hybrid player/coach, I take an active, collaborative role in leading an incredible team of designers and researchers. I guide them through continuous discovery, ideation, and UX/UI design—mentoring along the way. I work hard to set clear expectations and foster an inclusive environment where each designer feels empowered to grow, thrive, and bring their authentic self to work every day.

My process

We use Continuous Discovery to understand our customers and validate assumptions about what would make their work easier. From these insights, we design and test solutions. Lately, we've incorporated V0, a generative AI tool, to quickly generate concepts and prototypes for early testing. This approach helps us stay focused on solving the right problems without getting bogged down in UI too early—leading to more meaningful outcomes and less time spent pushing pixels.